Posts for 'NDN'

comScore released its November, 2012 ranking of the top 10 U.S. video properties yesterday and News Distribution Network (NDN) spiked to the number 2 position, with 55.7 million unique viewers, surpassed only by YouTube, the perennial 800-pound gorilla.

NDN has burst onto the online video scene over the past 8 months moving from the 10 position in April '12, with 27 million views, then dropping out of the top 10 in May and June, followed by 5 months of blistering growth, surging from the number 8 position in July, with 35.1 million viewers to the number 2 position in November. I recently caught up with Kevin Gentzel, NDN's chief revenue officer, who was previously publisher of Forbes, to learn more about the company's success.

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Long-time VideoNuze readers know I've been talking about the trend toward content providers' video being syndicated to third-party publishers' sites for a while now, and judging by comScore's August data, the model appears to be gaining further momentum.

Two of the top 10 video properties - NDN and Grab Media - have syndication as their core business model, while a third - AOL, via its 5Min acquisition, uses syndication to power a significant amount of its views. Meanwhile, YouTube, which is consistently the largest property, leverages embedding for organic syndication, while #4 property VEVO syndicates a lot of its music videos to YouTube. Beyond the overall top 10, as I've written previously, in the sports vertical specifically, syndicators took 2 of the top 4 spots in the first half of '12.

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