Posts for 'Red Bull'

Join my partner Colin Dixon of nScreenMedia and me next Tuesday, July 14th for a webinar, OTT in Europe: Solving the Unique Challenges of 2020. Our panelists include Edward Bos, Liberty Global’s Director of Product Development for Multiplatform, Mobile and TV Apps, Sander Saar, Red Bull Media House’s Consultant for Product Strategy and Growth and Josh Pressnell, Penthera’s CTO.

OTT providers in Europe face many issues including those brought on by Covid-19, increased competition, content rights for digital/mobile distribution, shifting viewer behaviors, evolving business models and more. Our panelists are all innovating to meet viewer demands and compete aggressively. We’ll be diving into all of these topics in the webinar, which will include new European OTT research presented by Penthera.

The webinar is on Tuesday, July 14th at 9am Eastern U.S. Time / 2pm British Summer Time. Registration is free.

Live video events have become a big business, as brands, sports leagues, music promoters, and others have come to realize their huge audience appeal can drive engagement and monetization. But planning and executing a high-profile live streaming event isn't easy, with multiple technologies required to work together for the kind of flawless delivery that viewers expect.

Given these opportunities and challenges, former AEG Digital Media executives John Petrocelli and Josh Lennox have joined forces to launch a new firm, Bulldog Digital Media, which will facilitate clients' live video content strategies and monetization across multiple platforms. I've known John and Josh from their AEG Digital days and last week I caught up with both.

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Yesterday marked another milestone in online video's continuing evolution as 8 million concurrent live streams of Felix Baumgartner's Red Bull Stratos Mission were delivered (note that's according to YouTube, but has not yet been independently verified). I was one of those live streams, gathered with my family around my Mac watching the jump unfold on YouTube in full screen mode.

I figured a lot of people were also watching, so what really hit me was the quality of the stream - no buffering, no audio/video synch issues, no pixelation, nothing. Just a seamless high-quality feed for the full hour we watched. In my experience, that would be noteworthy even if only a small audience was tuned in and it was on-demand. The fact that it was done with 8M live concurrent streams seems quite significant.

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