Posts for 'Wochit'

Earlier this week I wrote about how Facebook’s New Feed algorithm change is going to reduce video consumption, but now new research from Wochit reveals that publishers’ video views were already declining in the second half of 2017. This could reflect that algorithm tweaks were already underway prior to the announcement last week.

According to Wochit’s 2017 Social Performance Index Report, which analyzes 33,000 different videos created by nearly 300 publishers which appeared on over 500 Facebook pages in 2017, views per publisher video declined by 8% in Q3 ’17 and by 15% in Q4 ’17. These declines reversed the growth in views that occurred in the first half of the year.

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Wochit, whose technology allows publishers to quickly create short-form, shareable videos from a rights-cleared library, has reported strong 2015 momentum, along with new features.  Wochit said it grew revenues 300% in 2015 while doubling the number of customers. The US grew 200% and Europe 450%, with similar growth rates expected in 2016.

Wochit is benefiting from the larger industry trend of publishers’ desire to inexpensively create engaging video that often accompanies traditional text-based stories. With users’ insatiable appetite to watch short-form video on social/mobile, Wochit-created videos give publishers the ability to greatly increase their footprint, as well as tap into video advertising.

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Israeli startup Wochit launched yesterday, seeking to mass-produce near real-time video news bites that will be distributed across the web to sites hungry for high-quality video and additional revenue.

Company CEO and co-founder Dror Ginzberg told me that Wochit's algorithms monitor hot topics that are trending online via social media. Then source video from content partners like Reuters and Getty Images is mined to quickly create short videos. The videos themselves can focus on general headline news, specific topics, geographic areas, etc. and include voice-over narration (see examples here).

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