Posts for 'MediaHound'

In the media business, content is king, so content traditionally (and understandably) takes priority over user experience. But priorities are shifting as streaming evolves into a more complex, competitive space where differentiated products can make a big difference to the bottom line.

To truly personalize discovery, Comcast is investing heavily in improving how its customers search and browse content. And by valuing its personalization tech at $1 billion a year, Netflix firmly established that a truly personalized entertainment platform presents large opportunities for companies trying to hit the moving target of user expectations.

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