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Research: Brands Poised to Ramp Up Live-Streaming Video in 2018
Brands are poised to ramp up their use of live-streaming video in 2018, according to the 2018 Live Video Streaming Benchmark Report, released by Brandlive and IBM Cloud Video. 84% of respondents said that live-streaming video is either important, very important or a top priority in their 2018 marketing mix, comparing favorably with the 86% of who said the same about pre-recorded video.
Categories: Live Streaming
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