Posts for 'Verizon Media'

Verizon Media announced a number of updates to its platform today to improve video delivery and monetization for its content provider customers.

With monetization, Verizon has unveiled Verizon Media Smartplay Prebid, which better optimizes the value of content providers’ inventory. In a briefing last week, Darren Lepke, Head of Video Product Management, told me that the server-side integration will expose inventory to more demand partners and create more price transparency in the bidding process. Darren said turning it on is a simple checkbox in the platform UI. Verizon Media has also released enhanced advertising data and analytics tools to drive better performance.

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