Posts for 'Limelight Networks'

In August, hours spent watching online video per week edged out hours spent watching traditional TV on broadcast, cable, or satellite in the U.S., according to a new report from Limelight Networks. Respondents in the U.S. said they watched a record 9.3 hours of online video per week vs. 8.9 hours of traditional TV. Respondents in India, Singapore, Indonesia and France also watched more online video weekly, while those in Germany, U.K. and South Korea continue to watch more traditional TV.

Only viewers in India (10.9 hours per week) and Indonesia (9.5 hours per week) watch more online video that U.S. viewers. Globally, online video consumption reached 7.9 hours per week in August, up 16% vs. 6.8 hours per week a year ago and 4.3 hours per week in 2016. 27% of respondents said they watch 10 hours or more of online video per week while 39% said they watch 4 hours per week or less.

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I’m pleased to present the 477th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

Colin and I were both following new industry data out this week. First, Parks Associates shared insights on the streaming media player market, which surprised both of us as having essentially flatlined since last year, with Roku and Amazon now having 70% combined market share. By contrast, Colin notes that recent comScore data showed smart TV sales continuing to grow strongly.

Then we shift to reviewing data from a new global survey released by Limelight Networks, showing the U.S. leading 8 other countries with 42% daily streaming and downloading activity. The survey also revealed that nearly 82% of 26-35 year old respondents are streaming or downloading on a weekly basis.

We also provide a little commentary upfront on AT&T’s plan to drop the DirecTV Now name, since we just speculated on AT&T’s video plans on last week’s podcast.

Listen in to learn more!

 
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42% of Americans stream and download movies and TV shows daily, more than viewers in any other country. This is among the key findings of Limelight’s newly released “State of Digital Lifestyles 2019” report, which surveyed 4,500 users across 9 countries. Only India was close in daily movie and TV consumption, with 41.4% streaming and downloading. The country with the lowest daily consumption was France with 21.2%, followed by Singapore with 26.8%.

On a global basis 26-35 year olds are the biggest consumers, with 51.4% downloading and streaming on a daily basis, and 81.7% doing so on a weekly basis. Consumers over 60 years old had the lowest consumption, with just 15.2% downloading and streaming on a daily basis.

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It’s no secret that millennials and younger audiences are shifting their viewing to online sources. Periodically I see research that helps to quantify just how significant these shifts and emerging preferences are. Yesterday, 2 new research reports hit my radar, one from Adobe and the other from Limelight Networks that shed further light on millennials viewing behavior. Below I have included key highlights from each.

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There's more data this morning on how young millennials are switching from traditional TV to online video. Limelight Networks has released new survey data finding that approximately 60% of 18-25 year-olds report watching at least 4-7 hours of online video per week. The results contrast with all 18+ adults, where less than 40% said they watched at least 4-7 hours of online video per week.

In addition, less than 20% of 18-25 year-olds said they watch just 1-2 hours of online video per week, whereas nearly 40% of all 18+ adults said they watch 1-2 ours of online video per week.

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