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Navy JAG Corps Uses Video to Snag New Recruits
I’m always on the lookout for innovating uses of broadband video and examples of organizations new to the video world.
So when Peter Marx, an acquaintance of mine forwarded me the following link, I was very intrigued:
http://www.jag.navy.mil/Multimedia/JAGMultimedia.html
Turns out the Navy JAG corps (basically the Navy’s in-house legal team) believes that video can tell a far more compelling story to potential recruits than simple text and graphics. After reviewing the video, I’d certainly agree. If I were a recent grad looking for some adventure beyond sitting in a window-less associate’s cubicle, the JAG opportunity looks pretty enticing!
Peter gave me a few further details. The JAG corps plans to use the video as a centerpiece of their recruiting efforts. It’ll be on their web site, in PowerPoint presentations, linked in emails, etc. It’s only been up for 2 weeks, but is already getting a very positive reaction. He expects they’ll do more videos now that they see how well this one's worked out.I think they’re on the right track. Younger people (certainly the age of their target recruits) are being fed a YouTube diet – video is the quickest way to appeal to them. My only suggestions to Peter were that the video have embed code, so guys like me, and others, can put the player right on my page, instead of using a link. And, half-jokingly, that the video should really include scenes of JAGs in the brig working with their clients…nothing like seeing your clients, in situ, to put a fine point on what JAGs get into!Btw, to see more of Peter's fine work, check out:
Categories: Miscellaneous
Topics: Navy JAG
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