Albert Lai Global Director for Media & Entertainment, Google Cloud

The media and entertainment industry was abuzz with excitement over generative AI in 2023. Companies, driven by curiosity and a sense of urgency, began experimenting with this new technology, exploring its potential to disrupt the industry and transform themselves. This period of exploration and innovation quickly yielded tangible results, and by 2024, many companies successfully implemented AI solutions with measurable ROI and turned the AI conversation from “if” to “when”.

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