Millennials

Research: Millennials’ Viewing Preferences Are Shifting to SVOD Posted on 12-14-2017
Almost 75% of 18-34-year-olds use SVOD services at least once per week to watch movies and TV shows, with 40% watching daily, according to new research released by consulting firm...
Big Generational Divide Over Pay-TV Subscriptions Posted on 09-18-2017
Last Wednesday I shared research highlights from Adobe and Limelight showing how millennials and younger audiences are shifting their viewership to online sources. Later that day I noticed
Research: Millennials Continue Shifting Viewing Online Posted on 09-13-2017
It’s no secret that millennials and younger audiences are shifting their viewing to online sources. Periodically I see research that helps to quantify just how significant these shifts and emerging...