Viewability

Integral Ad Science Provides Viewability Targeting Data to AudienceScience Posted on 04-04-2016
Integral Ad Science will provide its video viewability targeting segments to AudienceScience for inclusion in the company’s Helios Advertising Enterprise Advertising Software, the companies announced today. AudienceScience clients will...
Videology Unveils Viewable CPM for Guaranteed Video Ad Delivery Posted on 01-26-2016
Videology announced this morning that its clients will be able transact video ad campaigns on a new viewability currency (“vCPM”) for a guaranteed price on guaranteed viewable impressions. The...
Moat to Measure Watchwith’s In-Program Video Ads Posted on 12-15-2015
Moat has extended its measurement and reporting capabilities to include Watchwith’s in-program advertising within TV shows, under a new partnership announced by the companies today. Moat will use its...