Branded Entertainment

Survey: Consumers Eager for Branded Videos, But Marketers Reluctant Posted on 08-05-2014
Here's further evidence of video's rising importance for marketers seeking to build relationships with consumers: a survey of 1,000 American consumers and 500 marketers by Levels Beyond, a video...
Nike's World Cup Campaigns Cap Record Quarter for Branded Videos Posted on 08-04-2014
Late last week, Visible Measures released its quarterly Branded Video Report for Q2 '14, finding that branded videos were watched 2.8 billion times, an increase of over 50% vs. Q2...
Case Study: Quiznos Toasty.TV and the ROI of Branded Entertainment [AD SUMMIT VIDEO] Posted on 07-17-2014
Connecting with consumers has become harder than ever for brands. Fortunately, online video has opened up a whole new opportunity for brands to act more like publishers than advertisers, doing...