News for 'Advertising'

Monday, July 20, 2020

How Hulu’s self-serve ad tool could open streaming’s floodgates Digiday
Advertising
Traditional TV Ad Revs To Sink 20% In 5 Years, AVOD Is Climbing Mediapost
Advertising

Friday, July 17, 2020

Adobe Advertising Cloud’s Keith Eadie: Why Adobe Is Pulling The Plug On Programmatic TV AdExchanger
Advertising, Programmatic

Sunday, July 19, 2020

DoubleVerify claims first for global CTV ad transparency Rapid TV News
Advertising

Thursday, July 16, 2020

Wednesday, July 15, 2020

Tuesday, July 14, 2020

Peacock Chairman Details What's Working at NBCU's Streamer Ahead of National Launch The Hollywood Reporter
Advertising, SVOD

Monday, July 13, 2020

Thursday, July 9, 2020

IPG Units Find Video Ad Format Mixes Work Best In The Media Mix Mediapost
Advertising

Tuesday, June 30, 2020

Verizon Media Debuts Tune-In Attribution to Cash In on CTV Boom Adweek
Advertising, Technology

Friday, June 26, 2020

Digital leaders weigh in on NewFronts hits, misses and trends AdAge
Advertising

Tuesday, June 30, 2020

Post-Merger, Rubicon Project and Telaria Rebrand as Magnite Adweek
Advertising, Technology

Thursday, June 25, 2020

TikTok launches TikTok For Business for marketers, takes on Snapchat with new AR ads TechCrunch
Advertising, Social Media

Monday, June 22, 2020

Hulu announces a new offer-focused ad format called GatewayGo TechCrunch
Advertising, SVOD

Wednesday, June 17, 2020

Thursday, June 18, 2020

YouTube Announces New ‘Storefront’ Video Format With A Twist On DR AdExchanger
Advertising

Tuesday, June 16, 2020

Disney Consolidates Its Ad Tech Team With Hulu’s And Plans For A Unified Ad Platform AdExchanger
Advertising, People, Technology

Wednesday, June 17, 2020

Spotify Brings Video Ads to Its Ad Studio Self-Serve Platform Adweek
Advertising, Music

Wednesday, June 10, 2020

Big Advertisers Call for a Seasonal Time-Shift in TV’s Upfront Marketplace WSJ
Advertising, Broadcasters

Tuesday, June 9, 2020

More Data Shows Spending Has Hit Bottom, Q3 Is Effective Rebound For U.S. Ad Economy Mediapost
Advertising, Virus

Monday, June 8, 2020

Jimmy Kimmel Does What He Can to Help Disney Attract Advertisers NY Times
Advertising, Broadcasters

Friday, June 5, 2020

YouTube Provides Rare, Robust Window Into Monetization Guidelines For Creators Tubefilter
Advertising

Wednesday, June 3, 2020

Amazon pursues ties with Disney and other publishers in connected TV AdAge
Advertising, Devices

Friday, June 5, 2020

Disney Wants Advertisers to Buy Hulu, TV Networks Together Variety
Advertising, Broadcasters, Cable Networks

Thursday, June 4, 2020

Connected TV Viewing Remains High As States Re-Open, Legacy TV Back To Pre-COVID Levels Mediapost
Advertising, Friday updates, Virus

Tuesday, June 2, 2020

Connected TV advertisers gravitate to multi-DSP model as Amazon, Roku push their own bidders Digiday
Advertising, Devices

Monday, June 1, 2020

Friday, May 29, 2020

Comcast, Charter and ViacomCBS Join Forces to Make TV Commercials More Targeted WSJ
Advertising, Cable TV Operators

Tuesday, May 26, 2020

U.S. TV Advertising To Drop 12% In 2020: Analyst Mediapost
Advertising, Broadcasters, Cable Networks

Thursday, May 14, 2020

Wednesday, May 13, 2020

SpotX Providing Programmatic for Pluto TV in Latin America B&C
Advertising, International

Monday, May 11, 2020

ViacomCBS, Scripps Join Advanced Smart TV Group Project OAR Mediapost
Advertising, Cable Networks

Saturday, May 9, 2020

Facebook Adds Full Targeting Capabilities For Guaranteed Video Buys AdExchanger
Advertising, Social Media

Thursday, May 7, 2020

Roku: Streaming spiked in Q1 but lack of sports tempered growth for OTT-TV services Light Reading
Advertising, Devices

Wednesday, May 6, 2020

WarnerMedia Prepares for Joint ‘Flexible’ Upfront Marketplace Alongside Xandr Adweek
Advertising

Thursday, May 7, 2020

New YouTube features to help you navigate the streaming boom Google Ads blog
Advertising, Devices

Tuesday, May 5, 2020

Friday, May 1, 2020

TV Ad Sales Execs Worry the Biggest Covid-19 Revenue Losses Are Still to Come Adweek
Advertising

Thursday, April 30, 2020

AT&T combines WarnerMedia and Xandr AdAge
Advertising, Technology

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