News for 'Advertising'

Thursday, August 13, 2015

Videa, Cox's Video SSP, Plans Connections To Buy and Sell Sides AdExchanger
Advertising, Programmatic

Tuesday, August 11, 2015

Note to Media Investors: TV Isn't Quite Dead Yet WSJ
Advertising, Cable Networks
How Facebook's Autoplay Videos Are Ushering in a New Era of Silent Storytelling Adweek
Advertising, Social Media
Scripps' Video Site Newsy Gets 'Down To The Second' With Yield Management AdExchanger
Advertising, Programmatic

Friday, August 7, 2015

Why Facebook's video theft problem can’t last The Verge
Advertising, Piracy, Social Media

Tuesday, August 11, 2015

Facebook Brings Auto-Play Video Ads To Apps In Its Mobile Ad Network TechCrunch
Advertising, Social Media

Monday, August 10, 2015

Fyber Rolls Out Pre-Cache Controls To Help Optimize The Load AdExchanger
Advertising, Technology

Friday, August 7, 2015

Will Google's Bid for More Ad-Buying Control Cause a Huge Mess for Marketers? Adweek
Advertising, Programmatic

Sunday, August 9, 2015

YouTube Is a Viable TV Alternative For Advertisers, But Some Are Wary of Commitment WSJ
Advertising, Aggregators

Thursday, August 6, 2015

Wednesday, August 5, 2015

CBS Getting $5M for Super Bowl Spots B&C
Advertising, Broadcasters, Sports

Tuesday, August 4, 2015

Verizon's Spending Spree Signals Death To The Ad Ecosystem Mediapost
Advertising

Monday, August 3, 2015

Cable Networks Stuffing More Ads Into Programs B&C
Advertising, Cable Networks, Research

Friday, July 31, 2015

Next Year Will Be The 'Year Of' Mobile: For Video, Anyway Mediapost
Advertising, Mobile Video, Research

Monday, August 3, 2015

Visible World Exec: Programmatic 'Here For Good' Multichannel News
Advertising, Programmatic

Friday, July 31, 2015

Integral Ad Science Raises $67 Million as It Tackles Ad Viewability, Fraud and Effectiveness WSJ
Advertising, Deals & Financings, Technology, Viewability

Thursday, July 30, 2015

Wednesday, July 29, 2015

Monday, July 27, 2015

Tuesday, July 28, 2015

Finding the Needle in the Haystack: A Programmatic TV Primer AOL
Advertising, Programmatic

Thursday, July 23, 2015

Wednesday, July 22, 2015

Tuesday, July 21, 2015

Cable Tees Up Another TV Everywhere Tilt Multichannel News
Advertising, TV Everywhere

Sunday, July 19, 2015

Brands Are About to Find Out How Powerful GoPro Videos Can Be Adweek
Advertising, Devices

Friday, July 17, 2015

Hulu Explores Adding Ad-Free Option to Its Service WSJ
Advertising, Aggregators, Broadcasters

Thursday, July 16, 2015

Wednesday, July 15, 2015

Wednesday, July 8, 2015

Tuesday, July 7, 2015

Facebook Revenue-Sharing Move Is a Big Step Forward for Online Video AdAge
Advertising, Social Media

Monday, July 6, 2015

Analyst Tries to Make Sense of Tepid Upfront B&C
Advertising, Research

Thursday, July 2, 2015

Why Facebook's Suggested Video Deal Looks Good for Funny or Die Adweek
Advertising, Social Media

Wednesday, July 1, 2015

Tuesday, June 30, 2015

Facebook Tests Charging for Video Ads After Playing for 10 Seconds AdAge
Advertising, Social Media

Monday, June 29, 2015

Thursday, June 25, 2015

YuMe Rolls Out Programmatic Video Marketplace Mediapost
Advertising, Programmatic

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