News for 'Advertising'

Friday, January 23, 2015

Facebook Makes Big Pitch For Super Bowl Ad Dollars Mediapost
Advertising, Social Media

Thursday, January 22, 2015

BuzzFeed Creates Its First TV Ad, and of Course It Features Cats Adweek
Advertising
Programmatic Video Coupled With TV Drives Best Results For Hotels.com Campaign Mediapost
Advertising, Programmatic, Research

Wednesday, January 21, 2015

Several Major Brands Are Already Investing In YouTube`s Next Challenger Adweek
Advertising, Startups

Tuesday, January 20, 2015

Court Upholds Dish`s Hopper Ad-Skipping Feature Home Media Magazine
Advertising, Broadcasters, Satellite

Wednesday, January 21, 2015

2014 Ends on A Weak Note for TV Networks WSJ
Advertising, Broadcasters, Cable Networks

Tuesday, January 20, 2015

BrightRoll Streamlines Analytics Reporting Mediapost
Advertising, Analytics

Monday, January 19, 2015

How Facebook is trying to siphon off TV ad spend Digiday
Advertising, Social Media

Friday, January 16, 2015

Google`s Mohan: Viewability First, Then Quality AdExchanger
Advertising, Viewability

Wednesday, January 14, 2015

Tuesday, January 13, 2015

Monday, January 12, 2015

Turbo Tax Becomes First Programmatic Ad Buyer on ESPN`s SportsCenter WSJ
Advertising, Cable Networks, Programmatic, Sports

Friday, January 9, 2015

Video viewability will finally bridge the TV-online divide Venture Beat
Advertising, Viewability

Tuesday, January 6, 2015

Monday, January 5, 2015

Is Google using YouTube to tighten its grip on ad tech? Digiday
Advertising, Programmatic

Wednesday, December 24, 2014

Watch out, YouTube: Brands have discovered Facebook video Digiday
Advertising, Social Media

Sunday, December 21, 2014

Ad-Agency Trade Group Rejects Online Ad-Viewability Guidelines WSJ
Advertising, Viewability

Monday, December 22, 2014

Over Half Of Video Ads Bought Via RTB Contain `Misaligned` Data, Study Finds Mediapost
Advertising

Friday, December 19, 2014

The Year YouTube Courted Brands AdExchanger
Advertising, Aggregators

Wednesday, December 17, 2014

Murdoch`s 21st Century Fox to Buy True[X] Digital Ad Company NY Times
Advertising, Deals & Financings

Tuesday, December 16, 2014

Monday, December 15, 2014

Twitter Debates Whether to Hit Autoplay on Videos to Compete With Facebook Adweek
Advertising, Social Media

Friday, December 12, 2014

Sunday, December 14, 2014

Programmatic ad-buying is finally coming to television GigaOm
Advertising

Thursday, December 11, 2014

Wednesday, December 10, 2014

These Are YouTube`s Most Popular Ads of 2014 AdAge
Advertising, Research

Tuesday, December 9, 2014

Nearly 25% of Video Ad Views Are Fraudulent, and 6 Other Alarming Stats Adweek
Advertising

Monday, December 8, 2014

ESPN Tries `Programmatic` Auction for TV Ad Sales WSJ
Advertising, Cable Networks, Programmatic

Friday, December 5, 2014

Why LiveRail Ditched An IPO To Sell Its Video AdTech To Facebook For ~$500M TechCrunch
Advertising, Deals & Financings

Thursday, December 4, 2014

WideOrbit, TubeMogul Forge Programmatic TV Ad Deal Multichannel News
Advertising, Partnerships, Programmatic

Friday, December 5, 2014

Thursday, December 4, 2014

Wednesday, December 3, 2014

Facebook video app ads will now auto-play on mobile Guardian
Advertising, Apps, Social Media

Monday, December 1, 2014

Hulu`s Peter Naylor On The Future Of Streaming Video AdExchanger
Advertising, Aggregators

Sunday, November 30, 2014

The marketer`s guide to the benefits of Vimeo over YouTube The Next Web
Advertising, Indie Video

Tuesday, November 25, 2014

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