Scripps

Inside the Stream Podcast: Disney Membership, Paramount Bundles, Netflix CPMs Posted on 09-02-2022
On the podcast this week nScreenMedia’s Colin Dixon and I dig into four topics that have caught our attention: Disney’s rumored membership program, Netflix’s plan to charge advertisers CPMs of...
New Data Indicates Almost Half of Online Viewers Watch Pre-Roll Ads Even When They Can Choose Not To Posted on 07-01-2011
Two recent data points share a common, though somewhat surprising, conclusion: almost half of online viewers watch pre-roll ads to...
Forget Cord-Cutting, Greed May Destroy the Cable Industry Posted on 04-08-2011
For all the ink that's been spilled over the past year about consumer-driven cord-cutting leading to the demise of the cable industry, could it...