Super Bowl

Inside the Stream: Walmart-VIZIO Deal; Super Bowl Streamers Mystery Posted on 02-16-2024
Earlier this week the WSJ reported that Walmart is seeking to acquire VIZIO for over $2 billion. Colin and I discuss the likely strategic rationale behind the deal. We...
Inside the Stream Podcast: Streaming Super Bowl Scores Again Posted on 02-18-2022
Welcome to this week’s edition of Inside the Stream, the podcast where nScreenMedia’s Chief Analyst Colin Dixon and I take listeners inside the world of streaming video. Last...
How CTV Advertising Can Drive Super Bowl Ads Above $10 Million Per Spot Posted on 09-09-2021
News yesterday that NBC has certain advertisers willing to pay a record price of up to $6.5 million for a 2022 Super Bowl spot, 18% higher than this year,...