Accenture

Optimizing Video Ad Targeting Through Data and Insights [AD SUMMIT VIDEO] Posted on 07-11-2016
One of the big benefits of online video advertising is vastly improved audience targeting beyond typical demographics found in traditional TV. TV networks are responding by investing significantly in data...
Study: Watching TV Programs and Movies On TVs Declines Among All Age Groups Posted on 04-14-2015
Watching TV programs and movies on TVs has fallen by 13% during the past year globally, with usage among 14-17 year-olds down 33%, 18-34 year-olds down 14%, 35-54 year-olds down...
Star India's Hotstar Mobile Broadcast TV Service Breaks New Ground With Accenture Posted on 04-13-2015
As the NABShow gets underway, broadcasters around the world are under intense pressure to deliver their content in new and innovative ways. One great example of early success is in...