The Diffusion Group

Streaming Watch Parties Attract 25 Million U.S. Adults During Pandemic Posted on 04-13-2021
Twenty five million U.S. adults participated in streaming watch parties in the past year, according to new research from The Diffusion Group. A watch party is when two or more...
Forecast: Cord-Cutting to Quadruple Over Next 5 Years Posted on 10-27-2020
A forecast from The Diffusion Group last week calls for the rate of cord-cutting in the U.S. to nearly quadruple over the next 5 years compared to the rate...
Research: Roku Users Have Lower Pay-TV Subscription Levels Posted on 10-23-2018
The Diffusion Group has released new data showing that Roku users have the lowest levels of traditional pay-TV subscriptions and the highest level of cord-cutting. According to TDG, 64%...