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Audience Buying and Data’s Critical Role [SHIFT Videos] Posted on 12-19-2017
At our SHIFT // Programmatic Video & TV Ad Summit a couple weeks ago we had two sessions that were connected: one that focused on executing the roadmap for success...
Print Publishers Are Doubling Down On Online Video, For Lots of Good Reasons Posted on 05-05-2014
One of the key takeaways so far from this year's NewFronts is that traditional print publishers are doubling down on online video. Last week, four big print publishers - the...
Is the Day-Part Dead In an Always-On World? [AD SUMMIT VIDEO] Posted on 06-25-2013
The leadoff session at the recent Video Ad Summit focused on changing consumer viewing behaviors and how they upend the traditional concept of programming by day-parts. We had a...