Adap.TV

Finding the Needle in the Haystack: A Programmatic TV Primer Posted on 08-26-2015
Television is facing a transformational moment in history, as viewers have more choices than ever before. Though still a fundamental pillar of marketing and a nearly $80 billion business, television...
1/3 Of Weather Company's Online Ad Revenue Now Comes From Programmatic Posted on 01-22-2014
Last week at Adap.tv's Worldwide Publisher Conference, Curt Hecht, The Weather Company's Global Chief Revenue Officer shared an eye-opening data point: 1/3 of the company's online ad revenue now...
AOL Touts Data, Automation in First Programmatic Upfront Posted on 09-23-2013
AOL held its first "Programmatic Upfront" tonight, bringing together a packed house of agencies and brands to hear multiple executives and guest speakers pound home a double message that data...