Visible Measures

Facebook Puts Video Center Stage Posted on 01-28-2016
Facebook reported record results for 2015 late yesterday and on the earnings call, video was the first thing Mark Zuckerberg highlighted when discussing the company’s product strategy for delivering...
Nike's World Cup Campaigns Cap Record Quarter for Branded Videos Posted on 08-04-2014
Late last week, Visible Measures released its quarterly Branded Video Report for Q2 '14, finding that branded videos were watched 2.8 billion times, an increase of over 50% vs. Q2...
Branded Videos Generated 8.3 Billion Views in 2013, Up 44% vs. 2012 Posted on 03-26-2014
People want to skip ads, right? The conventional wisdom is yes, but it turns out the answer isn't quite so simple. In fact, viewers are seeking out, watching and sharing...