Advertising

Balancing the TradeOffs in Digital Advertising’s Black Box Posted on 12-01-2023
As a veteran ad executive once said, "Where there is mystery, there's margin." Since its 2021 introduction, Google’s PerformanceMax (PMax) has aimed to drive ad performance by modeling historical...
Why Are There So Many Untargeted Pre-roll Video Ads? Posted on 08-06-2013
Like a lot of you, I spend a lot of time online, and a good amount of it is watching video. As I've often said - at VideoNuze's Online Video...
With Live TV Viewing in Decline, 4 Reasons Why Online Video Advertising's Appeal Should Grow Posted on 05-14-2012
As this week's TV advertising upfronts kick-off, the inconvenient truth of live TV viewing's ongoing decline should be on the minds of everyone in the ecosystem. The days of forcing...