Vizu

Advertising on Connected TVs Will Be the Next Battleground Posted on 01-10-2012
With the launch of Samsung AdHub yesterday, the next big battleground for video advertising is shaping up to be on...
Brand Lift Gains Momentum As Online Video Ad Campaign Metric Posted on 11-18-2011
Traditional ways of measuring the effectiveness of online video campaigns such as click-through and completion rates are being enhanced with brand lift metrics such...
Vizu Extends Measurement of Video Ads' Brand Lift to VAST/VPAID Posted on 09-27-2011
Vizu, an online ad technology provider which measures brand lift, announced an upgrade of its platform yesterday which...