comScore

Inside the Stream: Broadcasters’ SVODs Struggle, But Their FASTs Flourish Posted on 09-01-2023
This week on Inside the Stream, Colin and I discuss Comscore’s 7th annual State of Streaming report, which was just released. For CTV homes, Netflix leads with 74% reach,...
New comScore OTT Intelligence Measures Viewership on Connected TVs Posted on 05-11-2017
comScore has taken the wraps off comScore OTT Intelligence, a new syndicated service that measures U.S. viewership of OTT content like Netflix, Amazon, Hulu and others on connected TVs....
Adobe and comScore Partner for Cross-Screen Measurement Posted on 03-22-2016
Adobe and comScore have announced a major new partnership this morning for improved cross-screen measurement, a thorny issue for all content providers and advertisers in an increasingly fragmented viewing...