IPG Media Lab

Research: Pre-Roll Remains Best Performing Video Ad Format Posted on 04-17-2017
Pre-rolls remain the workhorse of video advertising, outperforming other formats across metrics including recall, engagement and relevance. That’s according to research from IPG Media Lab and YuMe which was
Research: TV Shows Are Still Most Popular Video For Millennials, But UGC is Close Behind Posted on 11-14-2013
Here's a good news / bad news story for TV executives closely watching millennials' video consumption habits as a harbinger of what the future may look like. The good news...
Study: Screen Size Matters For Video Ad Effectiveness, But Other Factors Matter More Posted on 09-18-2012
Consumers' ongoing adoption of multiple devices has made it harder than ever for advertisers to figure out how to make their spending on video advertising as effective as possible. To...