ZenithOptimedia

Has the Viewability Giant Finally Been Slayed? [AD SUMMIT VIDEO] Posted on 07-21-2015
Viewability threaded its way through many of our sessions at last month’s Video Ad Summit, underscoring how important a topic it remains in the online video advertising industry.
Viewability: Addressing the Elephant in the Room [AD SUMMIT VIDEO] Posted on 07-28-2014
Viewability has emerged as one of the hottest topics in the online video industry this year, for good reason - video ads that aren't seen diminish the advertiser's ROI and...
"Effectiveness" Identified As Next Stage of Digital Video Ad Measurement Posted on 04-17-2014
TV is moving to digital - and fast. Today, billions of digital ads are seen everyday by millions of online viewers, yet 99% of those ads are repurposed from television...