BrightRoll

Agencies Believe Targeting is By Far Most Valuable Benefit of Online Video Advertising Posted on 02-19-2015
BrightRoll has released findings from its 3rd annual U.S. ad agency survey, including among other things, that agencies believe targeting is by far the most valuable benefit of online...
VideoNuze Podcast #250 - Sports are Driving TV Everywhere Adoption; Yahoo Acquires BrightRoll Posted on 11-14-2014
I'm pleased to present the 250th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia. (Programming note - While we were quite tempted to add...
Yahoo Acquires BrightRoll As Big Media Embraces Programmatic Video Advertising Posted on 11-12-2014
Late yesterday Yahoo announced it's acquiring video ad platform BrightRoll for $640 million cash. The deal had been rumored for a while and is the latest in a...