Integral Ad Science

Integral Ad Science Provides Viewability Targeting Data to AudienceScience Posted on 04-04-2016
Integral Ad Science will provide its video viewability targeting segments to AudienceScience for inclusion in the company’s Helios Advertising Enterprise Advertising Software, the companies announced today. AudienceScience clients will...
The Video Landscape is a Changin' Posted on 12-16-2015
With the escalating importance of video advertising, we’ve been carefully examining the overall video landscape and its evolution. In my conversations and early analysis, I’ve seen that at least 50%...
Beyond One Room, One Couch, One Screen Posted on 10-19-2015
Ad environments used to be easy to understand: a couch in a living room, positioned around a single screen. But today’s digital environment is more like five couches in front...