Operative

Operative Pursues Converged Video Ad Buying With “Premium at Scale” Initiative Posted on 07-09-2018
Premium video consumption is splintering across platforms and services, creating huge challenges for content providers seeking to optimize ad revenues. To address this problem, video ad tech provider Operative has...
Platforms vs. Owned & Operated: Monetizing the Video Everywhere Strategy [VIDEO] Posted on 06-28-2018
A critical challenge facing video providers is how to balance distribution of their content on platforms vs. on their owned & operated properties. At the recent VideoNuze Online Video Ad...
Operative Compete Launches for Publishers to Centrally Manage Their Programmatic Advertising Posted on 10-06-2016
Operative has officially launched Operative Compete, a SaaS platform for publishers to centrally manage all of their programmatic partners. Operative Compete works for display and video inventory and across...