DashBid

CPMs Will Increase for Programmatic Video Posted on 02-07-2017
Supply-side platforms (SSPs) love to tout unique and premium video inventory. The reality is premium video inventory is scarce, and unique premium video inventory is even more rare. To...
Unlocking Video’s Value in the OTT Era [AD SUMMIT VIDEO] Posted on 07-21-2016
Everyone knows that video viewing is exploding, but for content publishers and creators, figuring out how to monetize all that usage is an ever-present challenge. This question was the focus...
Modernizing the Monetization of Video: The Content Provider's Perspective [AD SUMMIT VIDEO] Posted on 07-01-2015
These are complicated times for video content providers, with more opportunities to monetize their video inventory and partner with advertisers, yet more complexity as well. How to succeed in this...