Alphonso

Alphonso Raises $5.6 Million to Scale TV Data Services Posted on 06-05-2017
TV data provider Alphonso has raised $5.6 million, led by Manifest Investment Partners and including individual investors such as former TV executive Jeff Sagansky. Alphonso plans to use...
Alphonso Debuts Real-Time TV Ad Analysis and Closed Loop Attribution Service Posted on 04-03-2017
TV data company Alphonso has debuted Alphonso Insights, which provides advertisers and agencies with real-time analysis of TV ads along with closed loop attribution. The benefit for...
Optimizing Video Ad Targeting Through Data and Insights [AD SUMMIT VIDEO] Posted on 07-11-2016
One of the big benefits of online video advertising is vastly improved audience targeting beyond typical demographics found in traditional TV. TV networks are responding by investing significantly in data...