VideoNuze Posts (22 items)
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Making Multiscreen Campaigns Pay Off [AD SUMMIT VIDEO]
Posted on 07-26-2016
At last month’s Video Ad Summit, Brenley Higgins (Director, US Media, American Express) and Greg Manago (Co-president, Mindshare Content + Entertainment) shared their insights about how audience fragmentation and...
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Automation in Ad Operations: The Undervalued Opportunity [AD SUMMIT VIDEO]
Posted on 07-26-2016
At last month’s Video Ad Summit, VertaMedia’s CEO and co-founder Alex Bornyakov delivered a valuable presentation (slides here) on automated yield optimization through dynamic predictive waterfalls. As...
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Achieving Video Success in the Platform Economy [AD SUMMIT VIDEO]
Posted on 07-25-2016
Major platforms like YouTube, Facebook and Snapchat offer video content providers opportunities to reach big audiences, but they also create a variety of new risks around loss of business control...