SintecMedia

Audience Buying and Data’s Critical Role [SHIFT Videos] Posted on 12-19-2017
At our SHIFT // Programmatic Video & TV Ad Summit a couple weeks ago we had two sessions that were connected: one that focused on executing the roadmap for success...
Research: Majority of TV Networks Not Streamlined to Sell TV and Video Ads Together Posted on 09-19-2017
A new survey from SintecMedia indicates that a majority of TV executives believe their organizations are either not well prepared to sell advanced TV and digital video ads in...
The Playbook for Surviving and Thriving in the Platform Era [AD SUMMIT VIDEO] Posted on 06-27-2017
It’s no secret that Google, Facebook and other social platforms can help video publishers expand their audience reach and monetization. But the downside is they create risks around losing control...