Xandr

Xandr’s Lauren Wiseman Explains Programmatic’s Role in CTV Advertising Posted on 05-20-2021
Xandr’s VP, OTT and Programmer Partnerships Lauren Wiseman explains where programmatic fits into connected TV advertising in a 10-minute interview below. Lauren discusses how programmatic in part helps linear TV...
Programmatic CTV: The Rocket Ship Giving New Momentum to The Advertising Industry in 2021 Posted on 02-18-2021
As we begin to wrap up the first quarter of 2021, it is clear that the industry’s relationship with CTV will continue to challenge advertisers as they look to capture...
Why Connected TVs Will Shift More Ad Spending [VIDEOS] Posted on 06-17-2019
At the recent 9th annual VideoNuze Video Ad Summit, connected TV was a major focus throughout the day. In a presentation, Telaria CEO Mark Zagorski shared research illustrating how...