Collective

Is the Day-Part Dead In an Always-On World? [AD SUMMIT VIDEO] Posted on 06-25-2013
The leadoff session at the recent Video Ad Summit focused on changing consumer viewing behaviors and how they upend the traditional concept of programming by day-parts. We had a...
VideoSchmooze [VIDEO]: Industry Executives Share Insights on Multi-Platform Success Posted on 12-13-2012
Below is the full video of last week's VideoSchmooze session, "Cracking the Code on Multiplatform Success," which included Peter Dolchin (VP, Viacom Media Networks), Jason Forbes (EVP, zeebox), Ran...
Collective's New Playbook Offers Multi-Screen Advertising Lessons Posted on 10-03-2012
There's been a lot written about how challenging it has become for brand advertisers to reach audiences effectively given the splintering of attention across screens. No longer is it sufficient...