Leichtman Research Group

[VIDEO] Welcome and How CTV’s Omnipresence is Reshaping the TV and Advertising Industries Posted on 06-12-2023
The following video was recorded at VideoNuze’s third annual Connected TV Advertising PREVIEW: 2023 virtual on February 28, 2023. Welcome and How CTV’s Omnipresence is Reshaping the TV and...
Cord-Cutting Slows in Q3 as Virtual TV Providers Jump Posted on 11-17-2020
Cord-cutting slowed down in Q3 ’20, with top pay-TV providers in the U.S. losing around 120K subscribers, according to Leichtman Research Group. These pay-TV providers account for about...
Connected TV Ownership Surges to 80% of U.S. TV Households Posted on 06-08-2020
Connected TV ownership continues to surge, with 80% of U.S. TV households now having at least one CTV, according to new research from Leichtman Research Group. The penetration of...