Mixpo

Remembering the Basics is Critical for TV to Succeed In a "Technology Everywhere” World Posted on 02-02-2017
America’s broadcasting and cable companies have a rich history of creating great content and delivering large audiences that advertisers covet. They also perfected a direct sales supply and demand business...
Research: Over 50% of Publishers Have Run Video Campaigns on Facebook vs. 31% on YouTube Posted on 07-12-2016
Facebook is pouring lots of resources into video and according to a new report published by ad tech provider Mixpo this morning, the strategy appears to be bearing fruit. In...
Bring More Value to Native Advertising with Video Posted on 10-09-2014
The concept of native, sponsored, or 'advertorial' content is not new to digital audiences, but when it comes to native video content, many publishers struggle to get beyond one-off executions....