NATPE

Study: Netflix Tops for Watching Streaming TV Programs Posted on 01-20-2015
Here's more evidence of how watching TV programs is changing: according to part two of a TV viewer survey fielded by NATPE and CEA, 71% of respondents said they have...
Amazon's and Netflix's Golden Globes Underscore OTT's Role as Bona Fide Alternative to TV Posted on 01-12-2015
At last night's Golden Globe awards, Amazon's series "Transparent" won Best Comedy, with its star Jeffrey Tambor winning best actor - TV Comedy, while Netflix's "House of Cards" star...
UM's Chief Content Officer Scott Donaton Articulates the Value of Branded Entertainment [VIDEO] Posted on 02-17-2014
At NATPE recently, I interviewed Scott Donaton, Global Chief Content Officer for UM (Universal McCann) and head of UM Studios. The agency has clients including L'Oreal, BMW, Johnson &...