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Inside the Stream Podcast: Can the Big Ten Help Slow Broadcast and Cable TV’s Decline? Posted on 08-19-2022
On this week’s episode of Inside the Stream nScreenMedia’s Colin Dixon and I discuss whether the Big Ten (and sports more generally) can help slow broadcast and cable TV’s viewership...
How CTV Advertising Can Drive Super Bowl Ads Above $10 Million Per Spot Posted on 09-09-2021
News yesterday that NBC has certain advertisers willing to pay a record price of up to $6.5 million for a 2022 Super Bowl spot, 18% higher than this year,...
The PGA Tour’s New $6.3 Billion, Nine-Year Media Rights Deal is Another Head Spinner Posted on 03-10-2020
Sorry VideoNuze readers, my head is spinning again, and this week it’s not just because of the stock market’s wild swings or the drama around the coronavirus. Rather, it’s...