NBCU

Inside the Stream: Comcast’s SpinCo Signals More Cable Network Consolidation Posted on 11-22-2024
This week Comcast announced its decision to spin out all of its cable networks except Bravo into an independent company. For years cable networks were the financial jewel in...
Inside the Stream: IAB Raises CTV Ad Outlook; Movies’ Headwinds, Charter-AMC+ Deal; Amazon-NextGen TV Posted on 09-13-2024
Four topics for this week’s podcast: Last week IAB released its new 2024 advertising outlook report based on a survey of media professionals. CTV advertising was at the...
Inside the Stream: NBC Impresses With Olympics Highlight Clips on Peacock and YouTube Posted on 08-02-2024
Early returns show Olympics viewership is up strongly so far. But while many devoted fans watch the full-length events, many other more casual fans consume just the highlight clips -...