Pepsi

PepsiCo's Marketing Chief Sees a Huge Opportunity for Episodic Content Online [VIDEO] Posted on 02-07-2013
Last week at NATPE, I had the pleasure of interviewing Frank Cooper, PepsiCo's Chief Marketing Officer, Global Consumer Engagement. Frank provides great insights into how PepsiCo's brands are evolving...
Last Super Bowl Post - I Promise Posted on 02-07-2008
I promise, this will be my last post on the Super Bowl ads. I suspect some of you are getting sick of hearing about them, but the reality...
A Little More Super Bowl Fun Posted on 02-05-2008
OK, today no rant, just one more little insight to offer from Super Bowl ads. Yesterday I highlighted the 5 ads (out of the total 52)...