3. YouTube Getting Back Into the Hollywood Movie Rental Game - VideoNuze

3. YouTube Getting Back Into the Hollywood Movie Rental Game

Friday, April 29, 2011, 10:03 AM ET

|

Posted by Will Richmond

This week also brought unexpected news that YouTube is seeking to license movies from top studios for online rental. Hmm, somebody please explain to me how YouTube thinks it can create a differentiated offering relative to what's already available from iTunes, Amazon, Vudu, etc. because I don't get it. Plus, just a few weeks ago it seemed like YouTube was placing its bets on original web-only content, which felt like a viable strategy. Now YouTube wants back into Hollywood. It's hard to see how this will have a happy ending with so many options already available.

Categories: Aggregators, FIlms

Topics: YouTube

Also see:

Inside the Stream: IAB Raises CTV Ad Outlook; Movies’ Headwinds, Charter-AMC+ Deal; Amazon-NextGen TV