Last week at NATPE I caught up with Brian Bedol, founder and CEO of Bedrocket Media Ventures. Brian is a long-time sports media entrepreneur, having founded Classic Sports Network (acquired by ESPN) and College Sports Network (acquired by CBS). Brian's new venture, Bedrocket, has a tagline "Media for the Post-Cable Generation." It is developing and investing in high-quality multi-platform content. Among its investments are FullScreen, VHX and Tubular.

In the interview, Brian talks about the changing landscape for sports media, including how online provides a direct connection to audiences with no gatekeepers, and also how brands are able to more deeply connect with audiences. He cites examples of how Target and Mountain Dew have done so with Bedrocket properties. Brian also discusses the rising cost of sports programming on pay-TV and potential consequences. He also explains why how multi-platform distribution is the key to success.

The edited interview is below and runs 8 minutes.