Complimentary Webinar: Unlocking the Value of Video Content Libraries - VideoNuze

Complimentary Webinar: Unlocking the Value of Video Content Libraries

Friday, April 15, 2011, 10:25 AM ET

|

Posted by Will Richmond

Please join me for a complimentary webinar on Tuesday, May 3rd at 11am PT / 2pm ET, as Colin Dixon, senior partner at research firm The Diffusion Group, Mark Lemmons, CTO of Thought Equity Motion and I discuss how media companies can unlock the tremendous value in their video content libraries.

It's no secret that to date most of the monetization any particular video will generate will occur in the relatively short-term after its initial release. A combination of technical and business reasons have conspired to constrain the total potential ROI.

Now however, a perfect storm of innovation, business model ingenuity and rapidly changing consumer preferences is poised to change all that. Projects like the NCAA Vault and ACC Vault, which are both powered by Thought Equity Motion, are showing that it is both possible - and profitable - to surface library content in unique and differentiated ways. In this timely webinar we'll explore the processes and best practices involved with media companies bringing video content libraries to life online.

At the conclusion of the webinar, a complimentary white paper will be distributed to all attendees.

Learn more and register now

Categories: Events

Topics: Thought Equity Motion, Webinar

Also see:

[VIDEO] Why CTV’s March to Full-Funnel/Lower-Funnel and Shoppable TV is Inevitable