Yesterday, Encoding.com announced that Revision3 (which was recently acquired by Discovery) is replacing its in-house encoding infrastructure with Encoding.com. The win is a validation of Encoding.com's vision for its cloud-based, encoding-on-demand service model as more scaleable and cost-effective vs. the traditional approach of media companies operating their own encoding systems.

Jeff Malkin, Encoding.com's president and I caught up at the recent NABShow. Jeff discusses why over 3,000 companies across multiple industries have elected to work with the company for their encoding needs. Encoding.com is also moving into TV Everywhere, to support longer-form video encoding for multiple device delivery. Watch the video below (5 minutes, 58 seconds)