Former professional golfer Greg Norman’s Shark Experience gives golfers a range of video and other media options while on the course. Shark Experience’s new software development partner is Edison Interactive, an in-ride digital media firm co-founded by Jeremy Ostermiller, formerly CEO of Altitude Digital, a video ad tech provider which merged with Genesis Media last year.

I caught up with Jeremy who explained how Shark Experience, which is presented by Verizon, includes a hi-def touchscreen display and speakers mounted to a golf cart. Golfers can select on-demand and live streaming content in sports, news and finance categories. All of the ad inventory is available programmatically in a private marketplace.

Shark Experience allows golfers to order food and drinks rather than waiting for a refreshments cart to come around. The increase in orders is the main benefit to golf courses to select Club Cars (the exclusive cart partner) with Shark Experience included. Shark Experience has been deployed since January, and is available on 3,300 carts on courses in 14 states. Norman’s goal is to be on 13K by end of year and 200K within 3 years.

Shark Experience is another example of how video is being deployed out of home across screens beyond just smartphones. As Jeremy noted, we’re all living much more connected lives and Shark Experience gives golfers an innovative way of keeping up while they’re on the course.