Welcome to this week’s edition of Inside the Stream, the podcast where nScreenMedia’s Chief Analyst Colin Dixon and I take listeners inside the world of streaming video.

This week Colin and I discuss a deal announced earlier this week in which Apple TV+ will become available on Comcast’s various broadband and connected devices. The deal is the latest in which Comcast is offering third-party streaming services directly to its subscribers, an evolution from the traditional bundled cable TV model.

As Colin points out, an innovative part of the deal is that Apple TV+ won’t be offered within its customary Apple TV app, but rather one that was developed using “a common set of development tools and resources of Comcast’s global technology platform” and that apparently won’t have the typical aggregation feature. We explore what this might mean for Apple going forward.

Listen to the podcast (25 minutes, 16 seconds)

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