-
Meredith and AlphaBird Partner For Branded Video Distribution
Meredith Video Studios, the branded entertainment division of magazine giant Meredith Corp. and AlphaBird, a click-to-play video syndicator, have partnered to distribute advertisers' branded video across the Meredith Video Network. Chase Norlin, AlphaBird's CEO explained that the company will become Meredith's branded video sales agent, and MVS will offer video production as part of packaged deals.
Branded entertainment, in which the ad is positioned as content itself, is seen by a growing number of advertisers as a supplement to traditional in-banner or pre-roll video ads, due to higher engagement potential. AlphaBird's click-to-play model is performance-based with advertisers only paying for play starts or completed views.
Categories: Branded Entertainment, Magazines, Syndicated Video Economy
Connect with VideoNuze
Exclusive News Roundup
- Roku, X Games Strike Streaming Deal The Wrap
- YouTube Teams With CAA to Let Talent Identify - and Pull Down - AI Deepfakes of Themselves Variety
- Comcast targets early 2025 for regional sports networks on Peacock The Desk
- Here’s a Hollywood Twist: Streaming Success Runs Through Theaters NY Times
- Google DeepMind unveils a new video model to rival Sora TechCrunch
- YouTube TV Raises Monthly Charge 14 Percent, to $82.99 NY Times
