RAMP, which helps media companies optimize video discovery, has raised a $15 million Series C round, led by StarVest Partners, plus new investors Hearst Interactive Media and EDBI and including existing investors. With the financing, RAMP has raised $40 million to date. Funds are intended to pursue the enterprise market and also for international expansion.

I've been following RAMP's progress over the past 5 years and continue to be impressed with its execution on the essential blocking and tackling required to drive more video views and monetization for its customers. RAMP's MediaCloud is an overall solution that rapidly creates rich metadata through multiple methods, for video, audio, text and images. Based on the metadata, content segments are formatted for search-optimization, for contextual use by publishers within their own sites and for syndication to third parties. Current customers include Comcast, Fox, ABC, Meredith, Hearst and others.

Below is a video interview with RAMP's CEO Tom Wilde from this past April's NABShow, in which he discusses how MediaCloud is helping broadcasters with new regulations around closed captioning.